January 23, 2012

Joy of Books---Hooray!

It only took 60 hours for this wonderful video Joy of Books to be filmed. Sean Ohlenkemp, a Canadian ad-man, along with wife, friends, and helpers, created this fantasy of "what happens at night when the bookstore is closed." Moving thousands of books, the team mixed and matched themes, jacket colors, sizes, shelving, doo-dads, and toys in pursuit of the message: There's nothing like a real book.
This video also became a case study in online viral phenomena, going to over 1.5 million views in less than a week as it was passed around between book lovers. I don't know if I skewed the statistics, though, as I've watched it at least a dozen times.

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